The Risk
Brand positioning
Submitted by anonymous » Sat 12-Apr-2025, 03:05Subject Area: Design | 1 member rating |
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Ever wonder what brand positioning really means—beyond the buzzword? I used to think it was just about picking a catchy tagline or being “the fun brand” vs. “the serious one.” But after reading this article from Clay, I realized it’s so much deeper: https://clay.global/blog/top-branding-agencies-for-startups/brand-positioning-strategies
Brand positioning is all about how your company lives in the mind of your audience. It’s about defining your unique value, the tone you use, and the emotional space you occupy in a crowded market. This piece breaks it down in a super clear way—why it matters, how to shape it, and how the best startups use it to carve out space where no one else is standing.
If you're building a brand or refining one, it’s definitely worth a read. Helped me rethink not just what we offer, but how people feel about us when they find us.
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